The Olive Boutique is a proudly South African, Olive Oil, Olive and Vinegar Tasting Bar located in Riebeek Kasteel, in the Riebeek Valley, offering a range of high quality, boutique, extra virgin olive oils, fermented fruit vinegars, gourmet table olives, olive pastes, seasoning salts and olive oil based body care products. Over the past 20 years, the Valley has established itself as one of the primary olive oil and olive producing regions in South Africa. The Boutique has been part of this evolution.
We contract ‘mill’ olives to produce extract extra virgin olive oil, which we rack and filter for local Valley and Swartland regional olive oil enthusiasts, hobbyists and emerging commercial olive farmers. We support new entrants, micro, small and medium sized olive growers with oil blending, bottling and marketing services. Each season we select the finest olives from our customers’ groves to extract and blend our own Olive Boutique extra virgin olive oils.
Our operating philosophy is to facilitate the ongoing growth of independent artisanal producers and garagiste blenders within the olive oil industry in the Swartland Region.
Our oil olives are grown on Zonquasdrift, a 360 hectare farm situated on the banks of the Berg river in the Riebeek Valley, in the Swartland which is owned by the Mettenheimer family. The land is leased and farmed by Freddy Kirsten (Kirsten Boedery) producing citrus for export and Chardonay, Chiraz and Chennin grapes for local wine production. The farm has a well established (12 year old) 3 hectare olive grove with 800 Frantoio, 300 Leccino and 300 Coratina trees
By way of historical background, the Vereenigde Oost-Indische Compagnie (VOC), the Dutch company which established the initial Cape settlement as a refreshment station for passing ships, made land available to farm in the early 1700’s. Land near rivers was the most sought after. The Zonkwasdrif farms (East and West) located on the Berg river were made available and allocated to Stellenbosch farmers in 1704 and 1715 respectively.
Our Operating Philosophy
The Olive Boutique is a proudly South African, Olive Oil, Olive and Vinegar Tasting Bar located in Riebeek Kasteel, in the Riebeek Valley. Over the past 20 years, the Valley has established itself as one of the primary olive oil and olive producing regions in South Africa. The Boutique has been part of this evolution.
Our operating philosophy is to facilitate the ongoing growth of independent artisanal producers and garagiste blenders within the olive industry in the Swartland Region.
We focus on enabling new industry entrants; developing micro, small and medium growers and processors; showcasing independent producers and educating end consumers in the taste, performance and health benefits of extra virgin olive oil and olive products.
We contract ‘mill’ olives. In days gone by olives were pressed to extract the oil. Today we mill olives (by malax and centrifuge) to extract extra virgin olive oil, which we rack and filter for local Valley and Swartland regional olive enthusiasts, hobbyists and emerging commercial olive farmers. We support new entrants, micro, small and medium sized olive growers with grove planting, management and harvesting guidance, olive pressing and oil blending, bottling and marketing services. Each season we select the finest olives from our customers’ groves to extract and blend our own garagiste Olive Boutique extra virgin olive oils.
Utilising local fruits, herbs and spices to complement the Mediterranean flavours of traditionally brine cured black and green olives; we produce an innovative, flavour infused, artisanal range of South African cured olives and olive pastes. These are complemented by locally produced fruit balsamic vinegars and traditional dipping sauces. Each season we bring in raw table olives from selected local farmers groves to make up starter or DIY olive curing kits with home curing recipes for hobbyists and new market entrants.
The tasting bar aims to grow the market for high quality extra virgin olive oil and table olives by offering tastings, workshops and tours. Interactive experience, accurate information, tastings and education change the way consumers understand the culinary, sensory and performance capabilities of olive oil and cured olive products. Each season we showcase the best of the Swartland independent garagiste Extra Virgin Olive Oil and artisanal cured olive products.
Together with other key Valley olive, wine and community stakeholders the Boutique plans, markets and participates in the annual Riebeek Valley Olive Festival (voted by the media as one of the three best food festivals in the Western Cape, South Africa), which celebrates award winning olive oils, cured olive products and wines from the Swartland region. Now the largest of its kind in Southern Africa, the Festival is hosted by the beautiful twin hamlets of Riebeek West and Riebeek Kasteel on the first weekend of May each year.
The South African Olive Industry
Olive production is relatively new in South Africa (in 1661, Jan van Riebeeck planted the first two olive trees on his farm Boschheuvel in the Cape. However, the fruit of the olive tree was not exploited for another 200 years). The industry is concentrated in the Western Cape, with its typically Mediterranean climate, cold wet winters, hot dry summers. This area accounts for more than 90% of the estimated 1.6 million trees in South Africa, owned by close to 140 producers. Other producers are located in the Northern Cape (Hartswater), Free State and Mpumalanga. With the growth in demand for olive oil, groves are being established throughout the country in niche areas with climates approximating Mediterranean, with varying degrees of success.
The unique feature of the olive industry is that the olive harvest falls outside of the deciduous fruit and grape season, thereby positioning olives as ideal ‘fillers’, post vine harvesting and pre fruit harvesting. Unlike deciduous fruits which are offered in the market as fresh fruit, olives are offered only as a processed fruit affording them an advantage when it comes to shelf life. In addition, the trees are resilient against drought, making them an attractive and valuable addition to this agricultural sector.
With an annual production of approximately 2000 tons of olive oil (5-8kg of olives to make 1 litre of oil) or 10 000 tons of oil olives, the South African olive oil industry is not a significant global player when compared to leading countries like Spain that produce in excess of 1.2 million tons of olive oil per annum. The total South African consumption of olive oil is +-3.5 million litres, of which local production is currently less than 20%. Local production of table olives is estimated at 3000 tons pa while 600 tons are imported annually.
South African producers and processors have a culture of producing quality olives and olive oil, as demonstrated by the many prestigious international awards received. Approximately 95% of South African olive oil produced is Extra Virgin Olive Oil (EVOO), whereas a very small proportion of the EU production meets this standard. The reason for South Africa having such high standards is because we have managed to leap frog the industrial development process with 3rd generation machinery and technology.
Unfortunately local consumer knowledge of quality olive oil is poor. In contrast to traditional olive oil consuming countries where per capita consumption of olive oil ranges between 12 - 24 litres per annum, the average South African consumes a mere 80ml per annum. This lack of knowledge is exploited for gain by the importation of adulterated olive oils (mixing oils of inferior quality) and marketing of supposedly superior European imported oils at higher prices. The situation is further exacerbated by the EU subsidies paid to olive growers. These subsidies enable EU producers to undercut the local processors with attendant loss of sales and ultimately job losses.
In South Africa, 10% of the players are responsible for 90% of volume produced. There are a myriad of small growers and boutique style table olive and olive oil processors that add flavour and interest to the industry. Based on the rate at which new trees are being planted, olive farming is growing at 20% per annum, i.e. it is doubling in size every four to five years, making it one of the fastest growing agricultural segments in the country. This is in response to an increase in olive and olive oil consumption, given the growing awareness of the health benefits of olive products.
The interests of the South African olive industry are represented by SA Olive, a voluntary non-profit association whose members are directly involved in the industry (i.e. growers, nurseries, table olive and olive oil processors).
Future of the Industry
The olive industry in South Africa has a very promising future. All the required elements of a potentially world class industry are taking shape. The appropriate farming environment (Mediterranean climate and rotational crops), affordable land and suitably skilled labour, all of which are required to provide a high quality, cost competitive growing and production base, exist and are firmly established in the Western Cape. The emergence and continuous development of the necessary related and supporting industries, fast tracked on the back of a mature wine industry value chain, are enabling international price competitiveness, product quality and innovation.
Under developed market demand conditions, policy, regulatory and consumer related, remain the only real obstacle to the olive industry achieving its full economic potential and playing its rightful role in rural sustainability and agricultural transformation.
In partnership with relevant Government Ministries and Departments, the SA Olive Association is working on ameliorating present demand constraints. The interventions are targeting two areas: firstly, levelling the playing fields on pricing by introducing countervailing duties to offset the EU subsidies paid to European olive farmers and olive oil producers; secondly, quality control standards, regulation and policing mechanisms are being established to halt existing demand manipulation through fraudulent imports and product adulteration practises. The association continues to drive local customer education by establishing national competitions.